Learn with a group
Small groups, one problem, a few weeks
A cohort is eight to twelve people at roughly the same stage, working through the same thing at the same time. The value is mostly the other people: hearing someone senior admit they had no idea either does more than any slide.
Forming now
Cohorts currently gathering
No cohort has run yet. Applications open the first one, and applying costs nothing.
Your First Real Workflow
Gathering a groupTake one recurring task you already own and hand the boring half of it over. Reporting, status packs, meeting follow-ups.
- Shape
- Four weeks · one 75-minute session a week · Thursdays
- Starts
- TKTK start date
- Seats
- 0 applied of 12
- Price
- TKTK cohort price— placeholder price, not approved
It fits if
- You manage people or a function
- You have a task you repeat monthly and dislike
- You have used one of these tools at least once
Reviews and the Writing You Avoid
Gathering a groupPerformance reviews, feedback, and the messages that sit in drafts for nine days. High stakes, high anxiety, very specific.
- Shape
- Three weeks · one 75-minute session a week
- Starts
- TKTK start date
- Seats
- 0 applied of 10
- Price
- TKTK cohort price— placeholder price, not approved
It fits if
- You write reviews or feedback as part of the job
- You want the draft to sound like you, not like a template
- You are willing to work on a real example in the room
Rolling It Out To A Team
Gathering a groupFor the person who has been handed the AI question for their department and no budget to answer it with.
- Shape
- Six weeks · one 60-minute session a week
- Starts
- TKTK start date
- Seats
- 0 applied of 8
- Price
- TKTK cohort price— placeholder price, not approved
It fits if
- You are accountable for other people adopting this
- You need something you can defend to a leadership team
- You have a change-management problem, not a technology problem
Process
How a cohort works
- 1
Apply
Five questions, three minutes. It exists to make sure the room is at a similar stage, not to be selective for its own sake.
- 2
Meet the room before you pay
When enough people have applied to a cohort, everyone gets an email with who is in it — roles and sectors, first names only — and a date. You confirm your seat then, or you do not.
- 3
Four to six weeks, one session a week
Live, small, cameras on, and every session ends with something you have actually made. Recordings if you miss one.
- 4
Keep the group
Cohorts keep a shared channel afterwards. The follow-up questions are usually better than the ones asked during.
The room
Finding your group
Nobody is put in a room at random. Applications name your role, your sector, and how far along you are, and cohorts are grouped from that — so a finance director is not sitting through examples written for a marketing team.
Before any cohort is confirmed, everyone applying to it gets to see who else is in it. If the group is wrong for you, you say so and go into the next one. No seat is charged for until that step is done.
Applications
Apply for a cohort
Applying does not commit you to anything and does not put a card on file. It puts you in the group that gets the dates first.
Questions
Before you apply
- What happens if a cohort never fills?
- You get an email saying so, and the option to join a different one or to book a single coaching session instead. Nothing is charged.
- How much of my time does this take?
- One 60 to 75 minute session a week, plus roughly thirty minutes of your own work between sessions. Doing the between-sessions part is the whole point.
- Is this recorded?
- Sessions are recorded for the people in that cohort only, and never published. People say more when that is true.
- Can my employer pay?
- Yes, and most do. You will get an invoice made out to the company.
- What is the refund policy?
- TKTK refund terms — needs Brent's decision before any cohort is confirmed.